A fictional conversation between Pharma Jo and Ceudo Science
Pharma Jo: Those homeopaths are getting too much of the cake, Cuedo. They’re taking our share of the good stuff.
Ceudo: Maybe we can help you with that Pharma. What you need is a nice bit of science to put homeopathy in its place. I can come up with something.
Pharma jo: That’s the way, Ceudo
Ceudo: What we’ll do is this. We’ll do a study of the evidence and we’ll leave out a lot of it and we’ll discover the homeopathy doesn’t do much, which is the truth, we all know that, so we’re only telling the truth.
Pharma Jo; I like it.
Ceudo; And we can get that published in some big reputable journal, and the editorial can say it doesn’t work at all and we’ll get onto our friend Media Moll and she can spread the news.
Pharma Jo: Oh yes. The media people need us more than they need homeopathy. I’m talking advertising revenue. And anyway I can pull strings and we’ll have the good news going round the world quicker than you can say WMD. I’ve got a big new research project into my latest product to hand out to someone Ceudo, are you interested?
​Ceudo. Definitely, Pharma, you know me.